Target Shuts Down Preorders Friday After iPhone 7 Email Blast

After blasting soft sales across the Apple product line for disappointing Q2 sales, Target was the company’s cheerleader Friday, pumping up the iPhone 7s, the Series 2 Watch and iPad Pro in an email blast to customers. Subject line of the email: “New iPhone 7. Yay!” By mid-afternoon, Target ended its preorders for the iPhone 7, instead steering customers to stores Sept. 16 to buy the iPhone 7 and 7 Plus. Fifteen versions of the second-generation Apple Watch were still available for preorder, though, for $369-$649. Target didn't immediately respond to why it stopped taking pre-orders or how many it took before stopping.