Strategy Analytics Sees HDR TVs Penetrating 107 Million Homes in 2020

Strategy Analytics sees the installed base of homes with at least one high-dynamic-range TV reaching 107 million globally in 2020, the firm said in a Wednesday report. It forecasts penetration of HDR TVs nearing 25 percent of U.S. homes by the end of the decade, it said. Despite HDR’s picture-quality improvements and its potential to “accelerate the TV upgrade cycle,” consumer confusion is widespread “over what Ultra HD means,” it said. “The TV industry has put a great deal of effort into establishing the next generation of TV technologies,” Strategy Analytics said. “The challenge now is to communicate the benefits of these enhancements to viewers and to reduce the uncertainty which could stall growth of new services.”