NAB CEO Quotes FCC Chief As Saying ATSC 3.0 Will Be Upcoming Priority for FCC

The FCC could take up a proceeding on approving ATSC 3.0 before the end of 2016, NAB CEO Gordon Smith said at NAB's Broadcast Innovations event Wednesday. FCC Chairman Tom Wheeler told Smith the new standard would become a priority for the commission after "a few things" are taken off the FCC's agenda, Smith said. If a new standard is approved in 2016, broadcasters could be transmitting in the new standard by summer 2017, Smith said. ATSC 3.0 would allow broadcasters to offer better visuals and audio, such as UltraHD, said NBCUniversal Senior Vice President-Advanced Technology Glenn Reitmeier on a panel. Cable and satellite providers don't require regulatory approval to offer services like UltraHD, so it's important for broadcasters to have the new standard approved, Reitmeier said.