Blue Grass Asks FCC to Allow Time to Adjust for New Wireless Emergency Alert Rules

Regional carrier Bluegrass Cellular told the FCC it will be able to comply with any changes in rules for wireless emergency alerts (WEAs), but will need time to adjust. Bluegrass representatives met with officials from the Public Safety Bureau, said a filing in docket 15-91. “Expanding the scope of embedded references, adding Alert Classifications, and adding characters to Alert Messages presumes that Bluegrass Cellular's Alert Gateway provider delivers such capabilities,” the carrier said. “Geo-targeting Alert Messages is feasible if a solution is embedded within the handset produced by manufacturers.” The FCC proposed in November allowing longer WEA messages, inclusion of hyperlinks and narrower distribution of alerts (see 1511190053).