LG to Use IFA to Demonstrate ‘Power’ of HDR Using 3 Technologies

LG will use the IFA show in Berlin to demonstrate the “power” of high-dynamic-range technology with broadcasters and content providers, the company said in a Friday announcement from Seoul. In addition to showcasing HDR10 and Dolby Vision, one demo will involve transmitting with hybrid log gamma (HLG) HDR technology favored by broadcasters like the BBC and NHK using SES’ Astra satellite network and the BBC’s terrestrial broadcasting system, LG said. HLG uses “a single distribution bitstream which can be decoded by both dedicated HDR receivers and legacy non-HDR receivers,” it said. “This new standard is designed to enable broadcasters to send HDR transmissions over cable and to provide streaming live content, making HLG an excellent choice for broadcast HDR services.” At IFA, LG will be the first publicly to demonstrate HDR technology combining high-frame-rate transmissions with HLG content, it said.