TV Everywhere Increasingly Commonplace, NCTA-Commissioned Survey Finds

TV Everywhere is increasingly the norm as a majority of TV watchers have viewed content on devices other than TV sets, NCTA said in a blog post Wednesday. Pointing to NCTA-commissioned poll results, it said 61 percent of respondents reported using a computer, tablet or smartphone to watch TV at least once monthly, and 46 percent said they have watched TV via an app. Thirty-four percent said they watched Netflix on a mobile device in the past year, more than any other app on a mobile device. When asked about live programming, 54 percent said news is most important to watch live, with sports following at 24 percent. NCTA also said most Americans "have access to ample broadband for streaming" video content as evidenced by 85 percent of those surveyed saying their wired internet service is adequate for streaming, downloading and other online services. NCTA said the poll, conducted earlier this month by Morning Consult, was of 2,001 registered voters.