Pokemon Go Users Drawn to Branded Discounts in July, Survey Says

Sixty percent of smartphone users with Pokemon Go were likely to enter a business offering Pokemon-branded discounts to players, said a survey by marketing communications company MGH collected through Survey Monkey Audience. Some 38 percent were likely to buy a Pokemon-themed product, and 60 percent viewed businesses hosting Pokemon promotions favorably, it said. Restaurants and bars topped the list of business categories offering Pokemon-themed products or discounts, followed by retail stores at 44 percent. Facebook (72 percent) and store signage (52 percent) were cited highest for communicating Pokemon-themed discounts. The online survey of 1,000 U.S. smartphone users ages 18-55 was done in July with a margin of error of +/- 3.1 percent at the 95 percent confidence level, it said.