Ticketfly Adds a Dozen Venues, as First Integration With Pandora Goes Live

Pandora subsidiary Ticketfly added 12 Southern venues in seven states over the past two months, sparked by the success of the Beale Street Music Festival in Memphis in the spring, it said in a news release Tuesday. The announcement follows the first product integration between the two companies: personalized Ticketfly concert notifications for Pandora listeners, said the company. Pandora listeners will receive notifications for just-announced shows and on-sale dates in various ways: feed alerts in the Pandora app (currently live), push notifications on mobile devices (launching soon), and personalized live event email digests (launching later this year), said Pandora in a recent news release. Other key markets for Ticketfly are Chicago, Los Angeles, New York, San Francisco and Seattle. Pandora bought Ticketfly in October in a deal valued at $450 million. Ticketfly has relationships with more than 1,200 venues, it said.