Facebook Expands Tools to Help Users View More Relevant Ads

Facebook said it's providing expanded tools that will help users better control the advertising they see and address the increasing use of ad blocking software. In a blog post, Andrew Bosworth, Facebook vice president-ads and business platform, wrote that Facebook is making ad preferences easier to use. "If you don’t want to see ads about a certain interest like travel or cats, you can remove the interest from your ad preferences," he wrote. Users can also stop viewing ads from businesses and other organizations that have added them to their customer lists, said Bosworth. He said the company will offer "more powerful controls" to "begin showing ads on Facebook desktop for people who currently use ad blocking software." Some companies pay ad blocking companies to unblock ads, but Bosworth said Facebook will remain a free service with ads supporting its mission. "Rather than paying ad blocking companies to unblock the ads we show -- as some of these companies have invited us to do in the past -- we’re putting control in people’s hands with our updated ad preferences and our other advertising controls," he wrote.