NBCU to Produce Shows for Snapchat in Content, Ad Deal

NBCUniversal will produce original episodic shows for Snapchat under a multiyear content and advertising deal, NBCU said in a news release Monday. NBCU said it will "reimagine highly successful television franchises and produce them specifically for Snapchat and a mobile-first audience." NBCU said the first such Snapchat content will be The Voice on Snapchat, which will debut Aug. 22. The unit of Comcast also said it will develop and sell ad packages using Snapchat ad products in its sponsorship, mobile and video products.