Sony America Opens Sony Square NYC as ‘Showplace’ for Sony Technology

Sony America opened Sony Square NYC Thursday as “a showplace for the latest in Sony entertainment and technology,” the company said in a Thursday announcement. Located at Sony's Manhattan headquarters at Madison Avenue and 25th Street, the facility “offers visitors the chance to check out select new Sony technologies and products, some of which are still in the prototype stage,” Sony said. The company also plans to use the “intimate space” for consumer events, such as photography classes, exclusive movie screenings and invitation-only performances by Sony Music artists, it said. The exhibits at the facility will change periodically throughout the year, and after Labor Day will be dedicated to PlayStation-based virtual reality, it said.