Advertising Board Takes Issue With T-Mobile 'Ditch and Switch' Campaign

A National Advertising Review Board (NARB) panel recommended that T-Mobile better disclose to consumers the terms of the company’s “Ditch and Switch” campaign. The panel said the language that T-Mobile uses in the ad on how a consumer would be reimbursed “was not sufficiently conspicuous and did not adequately explain how the reimbursement program worked,” said an NARB news release. AT&T had complained, NARB said. “A majority of the panel determined that, to properly qualify these claims and avoid an erroneous message, it is necessary to clearly and conspicuously disclose in the body of the advertisement that the ‘pay off’ comes as a trade-in credit and prepaid card." NARB said in a response that T-Mobile said it would "take the panel’s ‘recommendations into account in formulating its future advertising.’” T-Mobile didn't have further comment.