Q2 Tablet Shipments Fell 8%, But ASPs Jumped 9%, Says Strategy Analytics

Q2 global tablet shipments fell 8 percent year on year to 46.7 million units, Strategy Analytics said in a Friday report. That average selling prices climbed 9 percent during the same period was proof that consumers and enterprises are buying more pro slate models like the iPad Pro and Surface Pro 4 “than ever before,” said the research firm. Q2 was the 10th straight quarter of year-on-year shipment declines for the iPad, “but some light is now visible at the end of the tunnel” because Apple “is riding consumer and enterprise demand for 2-in-1s with multiple price tiers of buy-in to its vision of what a converged computing device can achieve,” it said. Apple shipped 10 million iPads in Q2, a 9 percent year-on-year decline and a 3 percent decrease from Q1, it said. But Q2 was the first full quarter of iPad Pro 9.7 sales, which helped drive ASPs to $490 and contributed to the best quarter Apple has had in two years, it said. Android-branded vendors shipped 30.1 million in Q2, a 15 percent decline from a year earlier and flat sequentially with Q1, it said.