Sears TV Email Pitch Refers Customers to Information on Plasma, 3D TVs

Sears, which earlier this month launched its first private-labeled TVs under the Kenmore brand (see 1607200069), appeared a couple of generations behind the times Thursday in a marketing email to customers. The TV-centric email encouraged customers to visit its “TV Knowledge Center” to learn about TV technologies trending several years ago. The opening page of the email pitch had buttons for shoppers to click to be directed to the Sears e-commerce site for more information: “Learn about plasma vs LCD Vs LED TV technologies” and “Do you want active or passive 3-D?” A search for plasma TVs on the Sears website produced only accessories such as plasma TV stands and wall mounts, but no TVs. Holdouts Panasonic and Samsung stopped selling plasma TVs in 2014. The Sears website showed several new 3D TVs from LG and Samsung, along with refurbished models.