SVOD Services Now the Norm in US Households, Leichtman Research Says

Fifty-nine percent of U.S. households have a subscription VOD service, up from 47 percent in 2014, Leichtman Research Group said in a news release Wednesday. SVODs are particularly popular among cord-cutters and cord-nevers, with 70 percent of households without a pay-TV subscription having an SVOD, compared with 57 percent of pay-TV subscribers, Leichtman said. Among those who have an SVOD service, 47 percent subscribe to more than one, Leichtman said. It said 41 percent of adults watch video on non-TV devices such as home computers and mobile devices on a daily basis, and 62 percent do so weekly, with those numbers up from 27 percent daily and 53 percent weekly three years ago. The data are based on surveying 1,209 households nationwide. “SVOD services are in the majority of U.S. households, and along with video to non-TV devices, have become core components in allowing pay TV non-subscribers to cobble together a variety of viewing options,” said President Bruce Leichtman. The report is based on a survey of 1,209 U.S. adults done by phone in May-June 2016.