Binge Viewing of TV Becoming Regular, GfK Says

Binge watching is now the norm, with 57 percent of TV viewers saying they regularly watch three or more episodes of the same show in one sitting, be it by streaming, DVR, VOD or TV marathons, GfK MRI said in a news release Tuesday. GfK said 14 percent reported binge watching "all or most of the time," with another 18 percent doing so "frequently" and 25 percent saying about half their TV viewing is in a binge. When asked what they binge on, 41 percent reported predominantly watching TV shows they have never seen before vs. 35 percent opting for "old favorite" programs, GfK said. Twenty-two percent said most of their binging is of original content from streaming services, it said.