Samsung to Link Gear VR Experience to 'Suicide Squad' at Comic-Con

Samsung partnered with Warner on a Suicide Squad promotion around the Gear VR that will be held at Comic-Con in San Diego Thursday. Virtual reality content based on the movie will premiere at Comic-Con, letting participants experience what it’s like to be a member of the Squad in an interactive feature based on their own Suicide Squad character, Samsung said. They can generate a short video of themselves to share on social channels and create personalized skulls using an icon generator to print them on a T-shirt, said the company. Samsung also has a Suicide Squad promotion around the Galaxy Tab A 10, announced last week (see report in the July 15 issue), where buyers can get free tickets to the movie.