WRAL-TV Launches Experimental ATSC 3.0 Station

WRAL-TV Raleigh launched an ATSC 3.0 station operating under an experimental license, licensee Capitol Broadcasting said in a news release Wednesday. The official launch was a live simulcast of a WRAL newscast and a simultaneous second-channel broadcasting of a documentary shot in 4K/UHD HDR. WRAL plans to use ATSC 3.0 “to provide a deep offering of On-Demand content, access to multiple sources of video to enhance linear viewing, and a number of other 24/7 streams of TV and radio programming,” the release said. WRAL provided a similar function for the original ATSC standard for HDTV.