Viacom Launches BET Play SVOD Service

Viacom is expanding its subscription VOD footprint with the unveiling Wednesday of BET Play, which provides direct mobile access to BET's TV series, documentaries and award shows, it said in a news release. The BET Play app and content "significantly expands the brand's geographic availability by making it available direct to consumer in many markets where it has not previously had an established presence on TV,” said Michael Armstrong, general manager-International Brand Development at Viacom International Media Networks. The programmer said it now offers Viacom Play Plex mobile TV apps for each of its major international TV channel brands.