LG Pushes OLED Into Hospitality Market With In-Room TVs, Digital Signage

LG is taking OLED TVs to the hospitality market, it said Wednesday at the Hospitality Industry Technology Exposition & Conference (HITEC) in New Orleans. LG’s upscaling 4K 55-inch and 65-inch TVs are the first OLED TVs designed specifically for hotel rooms, said the company. The hotel TVs incorporate Pro:Idiom, a Zenith-designed digital rights management system that provides end-to-end cryptographic security for protecting digital HD and SD video and music transmitted over private cable TV systems and private IP networks. The hotel TVs also include LG’s Pro:Centric interactive TV platform and embedded b-LAN (broadband local area network) capability. LG’s webOS 3.0 Smart TV platform is said to simplify the process of switching among content options: broadcast TV, streaming services and external devices. In addition, LG is showing at HITEC OLED commercial displays: dual-view HD flat and curved 4K tiling displays for digital signage applications, it said. LG also announced Wednesday a campaign to make the northern lights, the aurora borealis, visible to audiences worldwide via its HDR-enabled 4K OLED TVs. LG plans to showcase the OLED aurora borealis at an event in Reykjavik, Iceland, July 20, which includes a concert by Iceland’s Of Monsters and Men. Forty large-screen OLED TVs installed in the Harpa concert hall will display the Icelandic night sky on “perfectly black screens,” giving attendees, who would not otherwise be able to see the northern lights in the extended Icelandic summer daylight, a view of them, the company said.