Centralite Launches Direct-to-Consumer Website Under 'All Together Now' Tagline

Centralite, a supplier of connected home devices for branded products from cable companies and retailers, is now selling direct under its own label, it said Thursday in a news release. The company said it was responding to “overwhelming consumer demand” for connected products not offered on other home automation platforms. The company said in January it was planning to extend its Jilia IoT framework (see 1601220041) to enable developers to create customized pathways between connected devices quickly using its application programming interface framework. Centralite’s portfolio has more than 30 devices that it produces for brands including Comcast, Lowe's and Time Warner Cable, it said, and with its own branded line it’s enabling partners and customers to access offerings “central to the complete connected experience,” it said. The first products available direct to consumers: the Pearl thermostat, a smart outlet and a smart dimming outlet, said the company. On deck are a temperature and humidity sensor, smart switch, water sensor and smart button, said the company. With the direct-to-consumer strategy, the company launched the tagline “All Together Now,” a message referring to the IoT in general and to Centralite’s approach to partners and customers, it said.