UK Site Studies How Many Beers Football Fans Can Buy for Price of a New TV

English football fans pondering the purchase of a new TV to watch the Euro 2016 soccer championships “might think again as new research reveals exactly how many beers they could buy instead,” said Voucherbox, the U.K. voucher codes publisher. Voucherbox looked at the cost of a pint of lager in 12 U.K. cities compared with the cost of Samsung, Sony and LG televisions in three different sizes, it said in a Wednesday announcement. It found that the city of Leeds “was the best value place to have a drink” with an average price of just £2.47 ($3.59) for a pint of lager. That means that football fans in Leeds “could down 566 pints for the same price” as one new Samsung H6400 TV set, averaging more than 11 pints for every game in the Euro 2016 tournament, it said. Not surprisingly, London was the priciest city to order a lager, with average prices there running £5.12 ($7.43) a pint, it said: “If you are planning a weekend away to watch the match, or for any other reason, maybe you could consider Leeds. If you’re looking for a new TV, it’s also worth shopping around.” That’s because a 65-inch Samsung is 22 percent more expensive “than a Sony of the same spec and size,” it said. The Euro 2016 tournament opens Friday in France for a monthlong run.