Ad Industry To Take Tougher Stance in Fighting Malware, After TAG Summit

The Trustworthy Accountability Group said it plans to provide best practices and an information-sharing infrastructure to help the advertising industry better fight malware. "Later this year, TAG plans to unveil the results of that work and begin to offer companies a TAG anti-malware seal if they comply with those standards," the group said in a Wednesday blog post, after a malware summit in New York City. The group, formed two years ago by the American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau to tackle malicious software, among other problems, said the summit's discussions were confidential but featured several industry leaders, including AppNexus co-founder Brian O'Kelley and The Media Trust CEO Chris Olson. Industry leaders also met with representatives from the departments of Homeland Security and Justice and the FBI.