Ultra HD Consumer Awareness Reaches Above 50 Percent, NPD Survey Finds

Though adoption of Ultra HD TVs began to “ramp up” only in 2015, consumer awareness of the technology is high, NPD said in a Wednesday report. Fifty-two percent consumers canvassed by NPD in January and February said they were aware of Ultra HD TVs, the research firm said. That figure “spikes” to 73 percent among consumers who own an internet-connected TV, NPD said. Increased consumer desire for and awareness of 4K streaming-video services has accompanied the growing adoption of 4K TVs, it said. A third of consumers surveyed are already aware of 4K streaming services, it said. Awareness increases to 42 percent among 18-to-34-year-olds, it said. NPD surveyed 5,000 consumers.