Crackle Signs Deal With Ad Services Firm Branded Entertainment Network

Streaming network Crackle and Branded Entertainment Network signed a deal for Crackle to use BEN technology and analytics for better advertising, marketing and branded integration campaigns, BEN said in a news release Wednesday. "Global brands and agencies have increasingly invested in branded integrations in premium content," said Gary Shenk, CEO of the advertising integration services company. "In working with BEN, Crackle will be able to build upon its marketing and advertising capabilities and add immense value to its original content.”