LG Begins Shipping new OLED HDR TVs, Clears Inventory With Bundle Deals

As it’s trying to move out existing inventory of last year’s OLED TVs in a summer kickoff bundle promotion, LG announced availability and pricing of its 2016 smart 4K Ultra HD OLED TV lineup Tuesday. The eight new models, with webOS 3.0, support Dolby Vision and HDR 10 and are certified Ultra HD Premium by the UHD Alliance. In its news release, LG spotlighted its Dolby Vision compatibility at the expense of competitors Samsung and Sony, which “only” support HDR 10. The 2016 OLEDs are the first TVs to support both core HDR formats, said LG. New in the LG 2016 4K smart TV OLED lineup: the 55-inch OLED55B6P ($3,999) and the 65-inch OLED65B6P ($5,999) flat-screen models and the curved-panel 55-inch OLED55C6P ($3,999) and 65-inch OLED65C6P ($5,999). In the step-up OLEDE6P series with "one-tenth-inch" picture-on-glass design are the flat-panel 55-inch OLED55E6P ($4,999) and 65-inch OLED65E6P ($6,999). The top-end Signature Series with picture-on-glass design and Harman Kardon soundbar stand comprises the 65-inch OLED65G6P ($7,999) and 77-inch OLED77G6P. No price was given for the 77-inch model which is “coming soon,” said LG. In the bundle promotion of 2015 OLED models, meanwhile, LG chopped $1,000 off the curved 65EG9600 and flat 65EF9500 (both now $4,999) and is throwing in a free 55-inch TV, or a soundbar, or a $300 gift card or a $500 instant rebate to sweeten the deal. The curved 55EG9600 and flat 55EF9500 were cut by $1,000 to $2,999 with a free 43-inch TV, or soundbar, or $200 gift card or $200 instant rebate, LG said. Both deals run through June 11. Through June 25, LG is taking $500 off the curved 55EG9100, bringing it to $1,999, and bundling it with a free soundbar, or $100 gift card or $200 instant rebate, LG said.