ATSC Identifies 6 Proposals Vying for ATSC 3.0 HDR Spec

ATSC for the first time identified publicly the six high-dynamic-range proposals vying to be selected as ATSC 3.0's technical solution as the video codec of the next-gen standard gets elevated to the status of proposed standard from candidate standard (see 1605100047). The proposals to be evaluated are from Dolby, Ericsson, NHK/BBC, Qualcomm, Technicolor and a joint proposal on open HDR10 from Qualcomm, Samsung and Sharp, ATSC President Mark Richer emailed us Friday. "ATSC is making great progress in our consideration of HDR technologies for ATSC 3.0." ATSC's S34-1 ad hoc group on ATSC 3.0 video "will review HDR proposals and demonstrations in late June," he said. S34-1 representatives have said the group hasn’t decided whether to go with a single HDR technology or with multiple solutions, and that the selection will follow comparative demonstrations of the various proposals in mid-June at CBS Labs in New York. S34-1 representatives have said it plans to finalize its selection by July 31, when ATSC 3.0 video's candidate standard period is set to expire.