Bluetooth Consumer Awareness, Satisfaction High, Says Commissioned Survey

Global consumer awareness of Bluetooth wireless technology is at 92 percent, said results of a Bluetooth Special Interest Group online survey. Bluetooth SIG hired research firm Lux Insights to canvass nearly 3,000 consumers in seven countries in January. Sixty-two percent of respondents reported a purchasing preference for Bluetooth-enabled products for their reliability and ease of use, Bluetooth SIG said. Other key findings: (1) On average, consumers now own nearly four Bluetooth-enabled products, compared with 2.7 in 2012; (2) Bluetooth usage has increased 32 percent since 2012; (3) of the U.S. consumers canvassed, 64 percent said they bought a Bluetooth device last year, and 62 percent of people familiar with Bluetooth say they prefer an electronic product with Bluetooth or will buy electronic products only with Bluetooth.