NAB’s Pilot To Showcase Prototype ATSC 3.0 ‘Home Gateway’ at Las Vegas Show

Pilot, formerly NAB Labs, will use the NAB Show to demo the industry's first prototype ATSC 3.0 receiver and “home gateway” that showcases the “breadth” of HTML-5-based “interactive environment” functionality enabled by the ATSC 3.0 standard, NAB said in a Friday announcement. The home gateway Pilot will demonstrate in Las Vegas this week combines an over-the-air TV tuner with Internet access, Wi-Fi connectivity and a “software environment that enables new types of user engagement,” it said. For the demo, among other content, Fox Sports will provide interactive “multi-view” programming clips, and Akamai will contribute “on-demand” content that’s “pre-loaded and stored for instant gateway access,” it said. Pilot itself will fashion a dedicated channel featuring the NHL’s Washington Capitals “that showcases zoned and targeted advertising as well as advanced emergency alerting capabilities,” it said. The NAB Show demonstration represents “early and important work that begins to show the promise” of ATSC 3.0, NAB Chief Technology Officer Sam Matheny said in a statement. “We’d like to get to a place where we can share our prototype and SDK with other developers and content providers to build out additional and even more compelling use cases,” he said of Pilot’s software development kit. “I hope you’ll see something like that happen as we proceed.”