New Sinclair Subsidiary Launches To Develop ATSC 3.0 ‘Business Opportunities'

Sinclair formed a subsidiary, One Media 3.0, to develop “business opportunities, products and services” for the ATSC 3.0 platform, the company said in a Thursday announcement. The subsidiary’s initial priorities will include building out a “national footprint” of local ATSC 3.0 single frequency networks (SFNs) to foster “virtualized coast-to-coast data services,” Sinclair said. “The optimization and development of shared facilities will foster quick, affordable adoption and implementation strategies by broadcasters,” it said. Sinclair launched the first-ever ATSC 3.0-based SFN last month in Baltimore and Washington under special temporary authority from the FCC, saying then that it expects the Baltimore-Washington SFN will be the first of “hundreds” it and other broadcasters will roll out in adopting ATSC 3.0 (see 1603220032).The subsidiary also will design, develop and deploy “a coordinated, intelligent network infrastructure” that will connect markets nationally, using ATSC 3.0's Internet protocol backbone, it said. A third priority will be buildout of “an integrated system” to collect and measure “viewer analytics and user habits on Next Gen enabled devices that will allow broadcasters to develop personalized content,” it said. Sinclair’s launching of One Media 3.0 “signals that we are ready to take the next steps to build the operating infrastructure and network necessary for the television broadcast industry to launch business models, compete on a level playing field, and bring new and exciting products to the consumer,” CEO David Smith said.