Technicolor, Vubiquity To Offer HDR Up-Conversion, Distribution

Networks will be able to offer viewers high-dynamic-range (HDR) live linear programming and VOD through a new Technicolor/Vubiquity partnership, Technicolor said in a news release Monday. The joint service will use Technicolor technology for an "in-network HDR up-conversion and delivery service," with the aim being a large expansion of HDR enhanced content available, it said. Along with HDR content, Vubiquity will be able to offer standard dynamic range content up-converted to HDR, Technicolor said. The HDR service is expected to launch later this year, though the two will demonstrate the capabilities at the NAB Show later this month, Technicolor said.