SCSA Lands PTO Registration of Its Vidity Trademark After 20-Month Delay

The Secure Content Storage Association landed registration of its Vidity trademark March 15 after 20 months of processing delays, Patent and Trademark Office records show. SCSA applied to register the trademark in July 2014, PTO records show. But the application became bogged down mainly because PTO declared it abandoned Nov. 30 after SCSA had failed to file the required “statement of use” or ask for a deadline extension, agency records show. SCSA filed to revive the application a few days later, those records show. SCSA coined the name Vidity in May as its “consumer-facing brand” for the delivery and “locally stored playback” of Ultra HD, HD and standard-def movies across multiple devices (see 1505200049).