Alticast Teams With Videotron for Launch of 4K Set-tops in Quebec

Quebec’s largest cable provider Videotron launched what its supplier Alticast is calling Canada’s “first availability” of a 4K Ultra HD set-top “on a commercial basis throughout a cable system operator's entire service footprint.” Alticast is supplying the set-top box’s middleware and user-interface “enablement,” it said in a Wednesday announcement. The “tremendous promise” that Ultra HD “holds for our customers can only be realized by true commitment on the part of the entire industry," said Pierre Roy, Videotron vice president-engineering R&D. Rogers Cable, Canada’s largest cable provider, has claimed several 4K firsts, such as its beaming in January of the first-ever live NBA and NHL games in 4K to customers with a NextBox 4K set-top (see 1601140002). For Rogers, those broadcasts began "a big year of content for our customers who will be able to access over 500 hours of live sports, movies and shows in 4K, including all 81 Toronto Blue Jays home games on Sportsnet," spokesman Andrew Garas emailed us Wednesday. As for the implication in the Alticast-Videotron announcement that not all cable customers in the Rogers Canadian “service footprint” have access to the 4K NextBox set-top, Garas said: "Currently, Rogers 4K TV is available to our entire Ontario cable footprint."