LG Seeks PTO Registration of HDR Logo Already Appearing on Some 4K Sets

LG is seeking trademark registration of a stylized HDR logo that already appears in some form on 2016 high-dynamic-range Ultra HD TVs introduced at CES and now making their way to retail, Patent and Trademark Office documents show. LG plans commercial use of the logo for “TV receivers,” TV “display panels,” monitors “for commercial use,” but also a wide array of other possible implementations, including for “audio components,” “mobile phone cases” and “wearable smartphones,” said an application (serial number 86939548) that LG’s Korean parent filed March 14 at PTO. LG filed a similar registration application Feb. 17 (number 4020160011966) at the Korean Intellectual Property Office in Daejeon, South Korea, PTO records show. The applied-for mark “consists of the letters HDR in black to the right of a white star within a black square, multiple triangles in the colors blue, purple, red, pink, orange, yellow and green surround the square forming an outline of another larger square,” said the PTO application. LG will differentiate its three series of HDR-capable TVs with special labeling logos, the company announced two weeks ago (see 1603100068). The first of those series to arrive at retail, the Super UHD line of LED-backlit 4K LCD TVs, will get the HDR Super label, and already those sets have begun turning up at BestBuy.com, where they're listed for March 30 in-store availability. Product images of one of those models, the 60-inch 60UH7700 set being offered at Best Buy for $1,699, or $200 off list, depict the HDR Super label affixed to the lower-right corner of the display's screen. The label pairs the HDR Super and Dolby Vision logos. The PTO application for the stylized logo contains no words or letters other than "HDR," but it's that logo that forms the basis of the HDR Super label depicted in the BestBuy.com listing.