Samsung Applies To Register ‘HDR 1000' Trademark for Ultra HD Premium TVs

As the competitive stakes grow higher with the market arrival of the first UHD Alliance-certified high-dynamic-range TVs, Samsung’s Korean parent has applied to register “HDR 1000" as a trademark for HDR sets with 1,000 nits of peak brightness, Patent and Trademark Office records show. The desired trademark, which consists of “standard characters, without claim to any particular font, style, size, or color,” applies to “computer software for television, namely, software for reproducing high dynamic range contents with increased brightness level,” said the application (serial number 86928178), which was filed March 3 at the PTO. Samsung filed an identical application (number 15152011) Feb. 26 to register the HDR 1000 trademark in Europe, PTO records show. For a TV to qualify for the UHD Alliance’s Ultra HD Premium logo, the alliance announced at CES (see 1601030003), it must be capable of one of two sets of HDR performance parameters: (1) Displaying more than 1,000 nits peak brightness and less than 0.05 nits black level, or (2) Displaying more than 540 nits peak brightness and less than 0.0005 nits black level.