Shapiro Hails DirecTV’s Plans To Beam All 4 Rounds of Masters Golf in 4K

AT&T’s announcement that DirecTV will beam all four rounds of next month's Masters golf tournament in Ultra HD (see 1603090060) “is terrific and will spur further interest” in 4K TVs, CTA President Gary Shapiro emailed us Wednesday. But Shapiro stopped well short of calling the DirecTV initiative a “tipping point” for Ultra HD as he had called the launch of ESPN HD and its impact on HDTV adoption. Ultra HD 4K TVs are “already successful, consumers are buying millions of sets and it is doing great as more programmers realize consumers love it!” Shapiro said.