Amazon Premiers Live Show on Fashion That Allows Viewers To Shop as They Watch

Amazon premiered its first daily live show Tuesday, an interactive program about fashion where viewers are encouraged to participate through live chat and shop while they're viewing. One goal of Style Code Live is to create a community, said Executive Producer Terence Noonan. Interactive features include live chat where the audience can ask questions and share tips during the show; a “style carousel” that highlights and dynamically updates products available on Amazon as they’re featured on the show; “style links” to products and topics discussed; and a chat host who responds to viewer questions. Style Code Live streams live Monday through Thursday at 9 p.m. ET, with a “best of” show on Friday. Viewers can watch at www.amazon.com/stylcodelive; a mobile version is coming soon, Amazon said.