Samsung Seeking ‘joiiii’ Trademark for Variety of Smart TV Functions and Features

Samsung’s Korean parent has applied to register the word “joiiii” -- all lower-case letters, including four i's -- as a trademark for a class of smart TV features and functions, Patent and Trademark Office documents show. The “joiiii” mark “consists of standard characters, without claim to any particular font, style, size, or color,” said the application (serial number 86925630) filed at the PTO Wednesday, two days after an identical application (number 015166259) was filed in Europe. Samsung wants to use the trademark for a class of “software applications for providing access to television and video programming via the Internet,” said its PTO application. The trademark also will be used for “software that allows display of information regarding television program, including program cast and crew, photos, event participants, sporting event statistics and analysis and live social commentary about television program or event,” the application said.