Global Shipments of Connected TV Devices Reached 220 Million in 2015, Strategy Analytics Says

Amazon, Apple, Google and Roku made more than eight of every 10 digital media streamer shipments worldwide in 2015, “strengthening their combined grip on the fast-growing category,” Strategy Analytics said in a Friday report. Google's low-cost HDMI dongle “continues to lead the standalone streamer market” and has “cemented itself” among the top five overall connected TV devices globally, the researcher said. Based on cumulative shipments of digital media streamers, Apple tops all others, having shipped nearly 37 million Apple TV units since their 2007 launch, it said. Google's Chromecast is catching up fast with 27 million units shipped in two and a half years, followed by Roku box and streaming stick devices (20 million) and Amazon Fire TV (less than 10 million), it said. Global shipments of all connected TV devices, including smart TVs, Blu-ray players, videogame consoles and digital media streamers, totaled 220 million units in 2015, it said.