E-Commerce Software Market To Reach $6 Billion by 2019, Research Company Says

Technavio projects the e-commerce software market will reach $6 billion by 2019, it said Wednesday. Consumers’ increased adoption of advanced technology is one trend driving the need for better and faster delivery of services, the researcher said. Retailers are developing innovative services to achieve high customer satisfaction, it said, including flexibility in product ordering, discounts and a selection of payment options. The pervasive use of smartphones and tablets has increased the need to integrate business applications such as enterprise resource planning, customer relationship management and supply chain management, it said. The tools give companies insight into customers’ buying behavior so they can understand buying patterns and predict customers’ buying preferences, it said.