Samsung Applies To Register ‘VR’ Trademark for Wide Variety of Goods, Services

Samsung’s Korean parent applied Feb. 15 to register the “VR” trademark for five international classes of goods and services, Patent and Trademark Office documents show. Samsung foresees using the trademark for a wide variety of purposes, from “computer application software” for smartphones and tablets that enable users to stream music, to set-top boxes, DVD players and even 3D glasses, said its application (serial number 86908035). The colors black, white and "sea blue" are “claimed as a feature” of the mark, which consists of a sea blue square with rounded edges enclosing the "VR" in black block letters on a white background, Samsung’s application said. Though "VR" is the common abbreviation for virtual reality, there is no mention of virtual reality goods or services in the application.