Control4 Moving to Direct Sales Model in Australia Market April 1

Control4 announced a shift in its Australia distribution model, adding in-country staff to handle sales, technical support and training to expand its reach with home automation integrators. The move, effective April 1, leverages Control4 operations and employees from its January 2015 purchase of audio/video distribution company Nexus Technologies and its Leaf brand, it said Thursday. Control4 undertook similar transitions in the U.K. and China in 2011 and in Germany last year.