OLED Super Bowl Ad Was Big Hit With Viewers, LG Says, Citing Independent Surveys

Though pregame critics gave LG’s Super Bowl commercial low marks for creativity (see 1602030044), the 60-second spot featuring Liam Neeson as pitchman for LG’s 4K OLED TV technology was a big hit with viewers and helped drive “digital engagement,” LG said Friday. LG cited the results of a survey from ACE Metrix, which measures the impact of video advertising, as ranking the LG spot ninth among the top 10 Super Bowl ads by “likeability,” based on the opinions of 500 consumers. LG also cited a blog post from Denise Chan, content marketing manager at Bitly, which as a gauge of viewer responsiveness measured the volume of clicks on Super Bowl advertisers' home page domains after their commercials ran. Among the 50 brands that Bitly observed, "LG saw the single biggest spike in volume” after its Neeson spot ran during the first commercial break after halftime, Chan said. Though Pepsi, Amazon and NFL.com “outperformed LG in sheer volume, LG had the most effective commercial when it came to converting TV watchers to web visitors,” Chan said. The LG spot also scored high on social media, LG said, citing data from the social media intelligence and measurement firm Infegy, which ranked the LG ad in the top four in its “Super Bowl Ad Social Media Scoreboard.”