LG Prices Its ‘Signature’ 65-Inch 4K OLED TV at $7,999

A day after running its first-ever Super Bowl commercial touting its OLED TV technology (see 1602030044), LG Electronics priced its “signature” 65-inch 4K OLED TV at $7,999 and began taking pre-orders for shipments to begin in late March, the company said in a Monday announcement. Abt, Best Buy, Bjorn’s, BrandsMart, Fry’s, Nebraska Furniture Mart, P.C. Richard, Value Electronics and Video & Audio Center are taking part in a “display showcase” at the point of sale in select stores and where first shipments of the product will be sold, LG said.