E-Commerce App To Launch Sunday, Allowing Consumers To Buy Super Bowl-Related Items via TV

Super Bowl viewers Sunday will be able to buy products featured on 30 commercials, as well as other products, through LG, Roku Samsung and Sony TVs and streaming media devices, said ShopTV, which launched the “Big Game Store” Friday. Viewers can browse the ShopTV store and “securely check out from their TV” by entering their mobile number onscreen, the company said. When the mobile number is entered, the virtual cart is sent from the TV to the mobile device for checkout immediately or at a later date, the company said. The product assortment is also available online at ShopTV.com.