B&O Design App Uses Augmented Reality To Help Consumers Visualize Products at Home

Bang & Olufsen introduced the BeoHome design app that lets consumers see how B&O products would look placed in their home. Users can choose speakers, sound systems and TVs and place them wherever an iPad camera is pointing, Bang & Olufsen said. Using a “room builder” feature, users can customize predefined floor plans and add products and furniture, the company said. They can move furniture around via augmented reality technology, it said. The app is currently available for the iPad only.