Super Bowl TV-Buying Intentions Top Those of Black Friday, Survey Finds

More than one in four Americans plans to buy a new TV in 2016, and of those, a quarter will make their purchases during the Super Bowl promotional frenzy leading up to the Feb. 7 game, the e-commerce site FatWallet said in a Tuesday report. FatWallet hired research firm TNS to canvass 1,000 adults online this month and found that those with Super Bowl TV-buying intentions topped the 18 percent who indicated they’ll wait until 2016's Black Friday to make a TV purchase, FatWallet said. Other survey findings: (1) Forty-six percent of consumers who buy TVs this year said they plan to buy their first Ultra HD set; (2) Nearly a third said they now stream a majority of their TV programming, up from 21 percent a year ago; (3) While 41 percent said they will seek out TVs with screens 55 inches or larger, 43 percent said they would be happy with screens smaller than 55 inches; (4) Price is the leading purchase consideration among 46 percent of those canvassed, including 60 percent for those under 30, while features are second (36 percent) and brand loyalty is third (18 percent); (5) Though in-store purchases remain the most popular means of buying a new TV, one in four plan to buy online or via a mobile device.