LG, Technicolor To Give Peeks of HDR-OLED Collaboration at CES

LG and Technicolor are collaborating on new high-dynamic-range content experiences that “push the boundaries of video imaging” to the home and will showcase “early elements” of their initiative for the first time this week at CES. The companies will screen HDR-graded content from director/producer Francis Ford Coppola that meets new UHD Alliance content and display specifications, they said. Technicolor-created HDR content and content that was encoded using Technicolor’s HDR delivery solution will be on display at LG’s booth. At Technicolor’s private meeting suites in the Venetian Hotel, the companies will show LG’s 2016 HDR OLED 4K TVs, among the first displays to be certified by the UHD Alliance as Ultra HD Premium devices. The companies will expand their strategic alliance to optimize Technicolor’s video enhancement and HDR delivery technologies for LG devices and displays with the goal of achieving “excellence” at each stage of the delivery chain -- from content creation to distribution and rendering, they said. Under the goals of the initiative, LG OLED TVs will meet the “high quality standards of the creative content community” and can act as Technicolor’s consumer HDR reference model, they said. LG OLED TVs will be used in Technicolor’s post-production facilities around the world, where movie makers and TV show producers create, view and approve content before distribution.