ATSC Issues Calls for Proposals on ATSC 3.0 Activities at NAB Show

ATSC issued requests for proposals for an ATSC 3.0 “consumer showcase” and ATSC 3.0 “workflow demonstrations” for the NAB Show in April, ATSC said Monday in the January issue of its monthly newsletter, The Standard. The consumer showcase will be in the lobby area in the upper level of the Las Vegas Convention Center's South Hall. Managed jointly by ATSC, CTA and NAB, the showcase will emphasize products and technologies that highlight “the consumer side of ATSC 3.0,” including 4K reception, immersive audio and advanced emergency alerting, it said. The workflow demonstrations, to be in a special area of the NAB Futures Park pavilion at the east end of the Upper South Hall, will “highlight new equipment that will be required at the broadcast station to offer the consumer access to the advanced features enabled by ATSC 3.0,” it said. ATSC also is “exploring the feasibility of providing a live ATSC 3.0 link” from the workflow demonstrations to the consumer showcase, it said.