Toshiba Extends TV 'Brand-Licensing Model' to Asia, Excluding China

Toshiba agreed to sell its Indonesian TV plant to China-based Skyworth, Toshiba said in a Monday announcement. Toshiba nearly a year ago exited the “in-house development and sales” of TVs and shifted to a Philips-type “brand-licensing model” in the U.S. and Europe (see 1501290047). The Skyworth agreement marks the extension of that model to Asia, excluding China, Toshiba said. The Skyworth sale is part of a large-scale restructuring of the Toshiba Lifestyle Products and Services sector, also announced Monday, that includes the company’s TV, PC and home appliances businesses. As part of that restructuring, Toshiba by March will eliminate 6,800 jobs globally in that sector, about 30 percent of the sector’s worldwide work force, the company said.